Nafa Baby
Rebranding and visual content creation for a baby product marketplace focused on warmth and trust.
Soft
Simplicity
We helped Nafa Baby evolve their brand with a warmer identity—earth-tone visuals, photo grading, and a content revamp across marketplace platforms.
Nafa Baby is an online marketplace specializing in baby products like baby carriers and bedcovers. In 2025, they approached us to help rebrand their existing visual identity to better reflect their values of comfort, care, and trust for modern parents.
Previously using a bright and colorful palette dominated by blues and pinks, Nafa Baby wanted to shift toward a more mature and calming aesthetic. We introduced an earth-tone color palette—warm browns, soft beiges, and muted terracottas—that immediately gave the brand a more natural, nurturing feel.
Our work included designing a series of social media and marketplace content pieces, refining product layouts, and enhancing product presentation through photo grading. The visual direction emphasized softness, simplicity, and emotional connection—highlighting the tenderness of parenting without overwhelming the viewer.
Additionally, we optimized product photos using tone-consistent grading and subtle lighting adjustments, ensuring that Nafa Baby stood out on competitive platforms while maintaining visual harmony throughout.
Through these efforts, Nafa Baby now presents itself as a trusted and visually cohesive brand for parents seeking both quality and aesthetic consistency in baby essentials.
